DRIVING SME INNOVATION

 

innovative.

agile.

customer-led.

pragmatic.

affordable.

 

"Proposition B ARE THE BEST GUYS I HAVE SEEN.

THEY OFFER SOMETHING DIFFERENT."


Gavin Wilson, RBS Business Banking


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"PROPOSITION B HAVE HELPED US SEPARATE THE WHEAT FROM THE CHAFF, SAVING US SIGNIFICANT TIME AND EFFORT IN LAUNCHING PRODUCTS THAT WERE OTHERWISE DOOMED TO FAIL!”

Steve Tiger, CEO Money Dashboard

We work with innovative businesses of all sectors, shapes and sizes. For all the challenges, struggles and pitfalls that they face, the two most common issues that we see are:

1. The lack of a structured innovation process

2. Making false assumptions about the needs of their potential customers

Our end-to-end innovation process, built around the challenges and experiences of innovative SMEs

We’ll support your team with our bespoke agile innovation process, developing a culture of collaboration within your business, introducing new tools and techniques, and creating momentum for your project.

With customer needs and insight at the heart of every step, we’ll give you the confidence that you’re getting it right for customers.

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PB, Proposition Builder

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Successful innovation relies on truly understanding the unmet needs of your potential customers. 

Most SMEs involve customers in the innovation process too little, too late or not at all.

Often, businesses assume that they know their customers well enough to base their decisions on gut feel.

In other cases, market research ends with data and ignores actual customer insight - attitudes, behaviours and needs.

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It's not really agile if it doesn't involve the customer

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Take a different approach to Food & Drink Insight