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Want to achieve global scale? Stop what you're doing and try new ways of working.
Want to achieve global scale? Stop what you're doing and try new ways of working.

Prop B Case Study - arbnco

Winning shelf-space outside of Scotland…taking on the local brands
Winning shelf-space outside of Scotland…taking on the local brands

Present a convincing trade argument, with evidence, to the large retailers.

Why NPD in the Food & Drink sector creates churn, not growth
Why NPD in the Food & Drink sector creates churn, not growth

From family-run SMEs to global monsters, we hear this time and again – “innovation” being measured by the number of new flavours and pack sizes.

Are you sure that customers are going to buy your new product?
Are you sure that customers are going to buy your new product?

We’re helping Food & Drink SMEs take a different approach to insight and innovation – getting true customer insight, not just market data.

Market Research is pointless for food & drink innovators…
Market Research is pointless for food & drink innovators…

…IF IT’S NOT BACKED UP WITH REAL CUSTOMER INSIGHT.

Too smart to ask your customers….?
Too smart to ask your customers….?

Understanding the true needs and challenges that customers face is key to creating a successful proposition, yet very few businesses get their customers properly involved in the process. Why is this?

PB, Proposition Builder – an end-to-end innovation process for SMEs
PB, Proposition Builder – an end-to-end innovation process for SMEs

We’re proud to announce PB, an end-to-end innovation process based on the challenges and experiences of our clients.

CEOs – how can we unblock innovation within SMEs?
CEOs – how can we unblock innovation within SMEs?

Why is innovation such a problem for many SMEs?

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