From family-run SMEs to global monsters, we hear this time and again – “innovation” being measured by the number of new flavours and pack sizes.
We’re helping Food & Drink SMEs take a different approach to insight and innovation – getting true customer insight, not just market data.
…IF IT’S NOT BACKED UP WITH REAL CUSTOMER INSIGHT.
Understanding the true needs and challenges that customers face is key to creating a successful proposition, yet very few businesses get their customers properly involved in the process. Why is this?
We’re proud to announce PB, an end-to-end innovation process based on the challenges and experiences of our clients.
Why is innovation such a problem for many SMEs?