"proposition B are the best guys I have seen.

They offer something different."

Gavin Wilson, RBS Business Banking

From Startup to Corporate, we work with some amazing businesses. Whether to develop a new proposition, or enhance one that already exists, everything we do is to make them bigger, bolder and stronger. Here are some of the companies we’ve worked with recently...

Examples of our work


Putting the pop into a brand new type of health snack

arbnco-laptop (1).jpg

Leading the way to a cleaner, greener world


Creating financially capable communities

Clients by sector


"Would I recommend you...yes.
Would we use you again...definitely!"

Maureen Eisbrenner, arbnco


"We now have a structured innovation process to help us identify and validate new concepts. Your approach to customer testing has also opened up new commercial opportunities."

Jim Morrison, XL Group


Oil & Gas


"proposition B have helped us separate the wheat from the chaff, saving us significant time and effort in launching products that were otherwise doomed to fail!”

Steve Tiger, Money Dashboard


"We came into this thinking we had all the answers. You have shown us where to make significant improvements in our business offering. We can't recommend you highly enough."

Graeme Smith, Squat Easy


Health & Life Science


"You have enabled us to identify and validate new opportunities, giving us the confidence to put these into practice."

Ramin Golzari, Highlander


"Although we thought we were close to launch, proposition B helped to validate our pricing strategy and the product features we need to launch with."

Brian Smillie, Beezer


"We've been product rather than customer-led, we couldn't see the wood from the trees. You have given us the tools to structure our thinking."

Lois Cameron, Talking Mats


“Thanks to your workshop, I pivoted away from the original beachhead market, as it questioned the validity of that customer. Thanks for giving me that space to look from the outside in.”

Rachael Cousins, Gusto



Collective Wellness

Talking Mats