Over the past 3 years we’ve led almost 100 innovation sprints with customer insight at the heart of the process

We also bring 15 years of insight and innovation experience, working with Kantar Worldpanel, TNS, GfK and Market Gravity (Deloitte).

We know that customer insight and concept testing is a crucial part of the Innovation Process.

However, we’ve also discovered an insight gap….

  • Innovation consultancies don’t do insight

  • Insight agencies don’t know much about innovation

So, we’ve created UK Innovation Survey - a new venture to disrupt the insight sector.


Bring insight into innovation, to give you the confidence that customers have validated your new product


Initial Team Workshop

  • Identify your Value Proposition Why should customers buy it, instead of something else?

  • Plan the insight phase, including key objectives

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  • Online survey to a minimum of 1,000 respondents

  • Reaching your target market 100%

  • Asking the right questions

  • Optional: Individual in-depth B2B interviews


Debrief Workshop

  • Interactive debrief workshop with the team

  • Present the results and analysis, and identify key next steps

Build your agile process around the true behaviour, attitudes and needs of customers. Access quick-fire online surveys, individual customer interviews and agile coach support.

Can you truly identify the Customer Problem? Or are you making assumptions?

How much time and money do you waste on incorrect assumptions?

Agile requires customers and their needs to be at the heart of everything, from defining the mission to iterative design. The reality is that most insight departments and agencies aren’t set up for agile. We are....

We can support a squad on a specific sprint, or we can be  your in-house Insights Chapter.


We’ve delivered almost 100 Lean Agile innovation projects with real customer insight and testing. 

And we’re nimble...talking days, not months.

It’s not just questions and answers - we do insight through the lens of our proposition development expertise, so we get what you're trying to achieve.


Helping you deliver real customer value through agile