MoneyMatix is a new venture from Passion 4 Fusion, a Scottish social enterprise.  

The team at P4F had developed the concept of an online, fun, financial literacy curriculum for children and were preparing to tender for the IT build.

Before investing resource and money, the team decided to investigate which would be the most important features to potential customers - before they committed to the IT build phase.

“We’ve spent the past 10 months focussing on a B2C proposition, with friends and family constantly providing a thumbs up. We had never properly challenged our assumptions, which in hindsight is exactly what we needed to do.”

Tynah & Helena, Founders

Challenging assumptions, to move forward with confidence


Prop B worked with the team to strip back the proposition, including a ½ day workshop with sector experts including FinTech Scotland and Deloitte, taking them through an early stage Lean Agile Sprint, using Proposition Builder – Prop B’s own end-to-end agile innovation process.

Using PB methodology the team challenged their own assumptions about the true target market and the needs of their end users – to get a clear view of their Value Proposition. From this work, the proposition developed into an adult money manager alongside a pocket-money manager for children.

Working with Prop B, MoneyMatix further considered the proposition as a potential B2B offer

They then created a concept proposition for the target market that had been identified as the best opportunity.

Prop B tested those concept propositions by conducting an online survey to 500 respondents. The feedback was an eye-opener for the team and as a result, the team are now developing the product as a potential staff benefit for large organisations, and will be testing their iterated concept with buyers (HR Managers) in the year ahead.

So, what was the outcome?

Working with Prop B:

  1. Saved MoneyMatix from investing time and resource on building a new platform/app that didn’t have a true Value Proposition – i.e. that their target audience didn’t need and wouldn’t buy.

  2. Enabled the team to re-focus, kick-starting the innovation process on the basis of understanding the true needs of clients and not just on their own internal assumptions.