Take a more structured approach to innovation, with customer insight at its core. Access interactive workshops, SME innovation expertise and customer validation.
Your Technical experts are probably fantastic at what they do, but maybe they don't know customers quite as well as they think they do?
“Through this process, we realise more than ever that we need to constantly challenge our internal assumptions about the customer, otherwise we risk getting it wrong.”
Alan Moore, CEO, thinkWhere
PB, Proposition Builder
Our agile end-to-end innovation process, built around the challenges and experiences of innovative SMEs
We work with innovative businesses of all sectors, shapes and sizes. For all of the challenges, struggles and pitfalls that they face, the most common issue that we see is the lack of a structured innovation process.
So that's what we've created…an end-to-end innovation process
•16 bite-sized chunks
With customer needs and insight at the heart of every step, giving you the confidence that you’re getting it right for customers
Too little, too late, or not at all
Most FinTech, Digital or Energy SMEs involve customers either through focus groups (too little), or user testing just before launch (too late). Or not at all
Your team may well be "experts" in your field, but are you making assumptions about the true needs of customers?
If you get it wrong and customers don't need your product, they won't buy it. That’s a risk that you don’t have to take
Be more agile. Place customers at the heart of your innovation process