Some of the key tools and techniques from our innovation process – Proposition Builder.

Downloadable templates and workshop instructions, so that you and your team can challenge your own assumptions…


Have you identified your target audience, down to specific consumer user groups and/or b2b buyers?

And do you truly understand their needs and challenges?


The Value Proposition of your offer is what sets it apart, giving you a competitive advantage.

In other words - why choose you?


Stress-test your existing proposition by stripping it back to basics and then building it back up again.

A simple but challenging tool to both evaluate and articulate your proposition


Customer Experience Journey (CEJ) focuses on the end to end customer journey, not from an operational perspective, but considering the customer’s emotional response at each touchpoint.


In an agile context where changes occur frequently and unexpectedly, a proposition roadmap is a powerful tool to describe how a product is likely to grow, to align the stakeholders, and what the business needs to do to achieve that growth.


The minimum viable product (MVP) identifies what you’re going to launch with, as well as mapping out ongoing development aligned to capability and funding restraints.

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All proceeds are donated to children’s charities in Scotland.