Over the past 3 years we’ve led almost 100 innovation sprints with customer insight at the heart of the process

We also bring 15 years of insight and innovation experience, working with Kantar Worldpanel, TNS, GfK and Market Gravity (Deloitte).

We know that customer insight and concept testing is a crucial part of the Innovation Process.

However, we’ve also discovered an insight gap….

  • Innovation consultancies don’t do insight

  • Insight agencies don’t know much about innovation

So, we’ve created UK Innovation Survey - a new venture to disrupt the insight sector.


Bring insight into innovation, to give you the confidence that customers have validated your new product


Initial Team Workshop

  • Identify your Value Proposition Why should customers buy it, instead of something else?

  • Plan the insight phase, including key objectives

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  • Online survey to a minimum of 1,000 respondents

  • Reaching your target market 100%

  • Asking the right questions

  • Optional: Individual in-depth B2B interviews


Debrief Workshop

  • Interactive debrief workshop with the team

  • Present the results and analysis, and identify key next steps