innovative.

agile.

customer-led.

pragmatic.

affordable.

 

"Proposition B ARE THE BEST GUYS I HAVE SEEN.

THEY OFFER SOMETHING DIFFERENT."


Gavin Wilson, RBS Business Banking


"PROPOSITION B HAVE HELPED US SEPARATE THE WHEAT FROM THE CHAFF, SAVING US SIGNIFICANT TIME AND EFFORT IN LAUNCHING PRODUCTS THAT WERE OTHERWISE DOOMED TO FAIL!”

Steve Tiger, CEO Money Dashboard

We work with innovative businesses of all sectors, shapes and sizes. For all the challenges, struggles and pitfalls that they face, the two most common issues that we see are:

1. Making wrong assumptions about the needs of customers

2. The lack of a structured innovation process

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So what?

Without true insight, food & drink manufacturers tend to rely on experience and gut feel when they make assumptions about their customers’ needs.

Which leads to making wrong decisions during NPD….

This isn’t sales data, that only tells us what shoppers do – we find out why they do it.

Do something different…

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What is the insight gap?

Two things…

  1. Food & Drink manufacturers can buy shopping behaviour data, but that only tells them WHAT shoppers do.

    To truly get it right for customers, they need to know WHY they do it.

  2. The cost of commissioning bespoke reports into the attitudes and behaviours of shoppers can be prohibitive.

    And beyond the reach to many SMEs

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We help our clients take a lean agile approach using insight to identify and focus only on the features that add value to their customers and to their business.

To not waste time, effort and money developing products or services that aren’t needed.

Our end-to-end innovation process, built around the challenges and experiences of innovative companies

We’ll support your team with our bespoke agile innovation process, developing a culture of collaboration within your business, introducing new tools and techniques, and creating momentum for your project.

With customer needs and insight at the heart of every step, we’ll give you the confidence that you’re getting it right for customers.

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PB, Proposition Builder

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